Helsinki Design Awards 2018
Visual Identity
Contributions
Visual Identity, Design of the prize
The Client
Helsinki Design Awards is one of the most prominent design events in Finland to acknowledge Finnish designers and design products. Helsinki Design Awards acknowledges Finnish designers and companies investing in design. Helsinki Design Awards, previously known as Muoto Gala, has been organised since 2011. In September during Helsinki Design Week it’s once again time to award Finnish design. Winners are chosen in five different categories: Young Talent of the Year, Product of the Year, Lifetime, Internationalisation and Jury’s Choice.
The Solution
A visual identity based on the colour red with bold typeface. Red was used throughout the whole event from small details, lighting and to the colour of the Helsinki Design Award prize, that was also designed by Flake.
The Objective
Helsinki Design Awards wanted a dynamic visual identity that would function seamlessly on all platforms from print to digital.
