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Alive

 

Alive

Visual Identity

 
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Contributions

Visual Identity, Art Direction, Brand strategy

The Client

Alive Training & Therapy is a Finland based gym and wellness center. Besides regular gym services, Alive provides personal training, sport massage services, group exercises, and daycare center for kids while the parents are training.

 
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The Solution

Yellow was chosen as the main colour for Alive, as it brings energy and light to the very grey Finnish urban landscape. With positive imagery and slogan we wanted to lower the barrier to start training with Alive.

The Objective

The client wanted a visual identity that would give positive vibes on training and encourage people to start coming to the gym.

 
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